Recycling Works—When Markets Do Too

Recycling isn’t just about tossing something in the bin—it’s about giving materials a second life. For that to happen, those sorted materials need somewhere to go. That’s where markets come in.

 

An article in Waste 360 highlighted a key challenge in recycling: supply and demand. We can collect and sort all the recyclables we want, but if there’s no end user—no manufacturer ready to buy and reuse that material—then it can’t actually be recycled. And that’s a problem.

The EPA’s “50 by 30” goal aims to reach a 50% recycling rate nationwide by 2030. But hitting that target will take more than just better recycling habits. It requires strong end markets—places where recycled materials are consistently used to make new products.

So what can help?

✅ Manufacturers using more recycled content: This is the most effective way to grow demand for recyclable materials.
✅ Smart packaging design: Instead of just aiming to be technically recyclable, brands should also commit to using recycled materials in their packaging.

Locally, Sioux Falls residents play a role, too. Here’s how:

• Keep recycling clean and correct – Clean, properly sorted materials are more likely to be accepted by buyers. (Use the BINfluencer App to check what goes where.)
• Support companies that use recycled materials – Whether it’s paper products, containers, or packaging, choosing brands that prioritize recycled content helps shift the market.
• Stay engaged – Every clean can, bottle, or box you recycle is a vote for a stronger circular economy.

Recycling is a system. When residents recycle right, local facilities like Millennium can sort materials efficiently. When manufacturers step up to use those materials, the system works. And when cities, businesses, and individuals work together, we all move closer to a more sustainable future.